When going about the logo project, I wanted the logo to be very simple but create an impact. I wanted to try to incorporate some earthy, natural colors being that the company was a distributor of organic dog food. I wanted the fonts to look welcoming, yet "serious" to give the message that
the company is not just a dog food company - it's a company that understands the bond people do have with their pets, that they are actually members of the family. Such a relationship deserves attention, and the pet deserves high quality nutrition. Before the paw print graphic, I was considering a silhouette of a golden retriever. To me, that breed symbolizes a nice family dog - very loyal, good with kids etc. I then felt that the image pigeon holed the bare foot biscuit company into something that catered to "leave it to beaver" house holds and would deter other pet owners, such as owners who had dogs for a means of protection or as an aid for the disabled. I than decided on the paw print image. I felt that it was universal enough to represent most breeds. I felt that the colors were very "John Deere", and that was noticed in some very helpful critiquing. The colors were meant to serve as earth toned indications of natural organic products, not "get err done" undertones, although maybe we can say: "Feed your dog right - Just get it done!", but I doubt it!
the company is not just a dog food company - it's a company that understands the bond people do have with their pets, that they are actually members of the family. Such a relationship deserves attention, and the pet deserves high quality nutrition. Before the paw print graphic, I was considering a silhouette of a golden retriever. To me, that breed symbolizes a nice family dog - very loyal, good with kids etc. I then felt that the image pigeon holed the bare foot biscuit company into something that catered to "leave it to beaver" house holds and would deter other pet owners, such as owners who had dogs for a means of protection or as an aid for the disabled. I than decided on the paw print image. I felt that it was universal enough to represent most breeds. I felt that the colors were very "John Deere", and that was noticed in some very helpful critiquing. The colors were meant to serve as earth toned indications of natural organic products, not "get err done" undertones, although maybe we can say: "Feed your dog right - Just get it done!", but I doubt it!
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